Poster series, folder kit and brochures to promote Progressive's product lines; Motorcycle, Boat, RV.
Art direction of concept, photography, design.
Progressive-sponsored International Motorcycle Show was always a big hit, but in 2013, the booth needed a bold new look. From the Welcome Center and branded billboards, to the School of Rock stage and the Progressive Garage, through my design and creative direction, created a truly ownable experience throughout the show.
creative direction, experiential design, graphics, merchandise, banners, direct mail, user experience, photography
Brand voice redesign for the largest fast-casual restaurant chain within a hotel brand (1000+ locations). Created a new look and feel that reflects the updated menu concept. Design and art direction for POS menu panel design, table, in-room, and to-go menus, grab and go packaging, digital display screens, creative for social media, marketing, and food and beverage photography.
Promotional piece for Downie Photography.
Product packaging and promotional creative for Progressive's usage-based insurance program.
Art direction of product (device) design, package design, logo, web icons and brochures.
Award: HOW Magazine, In-House Design Awards • January 2011 – merit award in the legal/financial category for Progressive Ins. MyRate (Snapshot) Packaging.
"Emotion" Ad campaign to reintroduce the Harley-Davidson Insurance brand.
Art direction and design of Ads, Billboard, animated web banners/site takeovers, photography.
Interactive Flash application to create custom avatars for a company wide diversity and inclusion initiative.
Art direction of concept, interface design, user experience, front end design.
